Agentic Onboarding
Problem
Block's onboarding quiz was rigid and linear. Homeowners and their renovations aren't.
Solution
An onboarding flow powered by Jenny, Block’s homeowner-facing agent. Homeowners share what they’re looking for, and Jenny asks the right questions and guides them through next steps—getting them to the right outcome faster.
The moment homeowners arrive, they're introduced to Jenny who will play a key role in their experience. Jenny tells them about Block, and they can choose to get started or explore on their own.
Once they engage with Jenny, they’re asked a few questions about their project. As they respond, Jenny adapts the conversation and uses visual examples to help homeowners clarify their needs.
Jenny knows when to dig deeper and when to move forward, using purposeful follow-ups to keep things moving without feeling overwhelming.
Jenny’s tone and visual language evolved from our existing brand guidelines. No matter how the experience shifts, Jenny remains consistent: friendly, confident, and helpful. The onboarding flow is designed to make homeowners feel supported while quickly gathering the details we need to match them with the right contractor.
speaking
listening
thinking
Details
My role: Product Design - UI & Research Lead
Timeline: Approximately 2–3 weeks from kickoff
Status: Live, currently undergoing A/B testing to understand how homeowners respond to an agentic onboarding experience