Building Trust
Problem
Homeowners considering a renovation struggled to trust and select contractors.
Solution
A discovery experience built around project data so homeowners could see what a contractor does before moving forward.
Process
We spoke to homeowners, contractors, and renovation planners to learn what actually moves the needle on trust. Four things kept coming up:
Photos
Reviews
Pricing
Location
Homeowners wanted to see evidence of quality.
Jamie
"We loved working with Isli. They were extremely professional, responsive, and did great work!"
Kitchen & Bathroom
$45,090
12 weeks
This framing shaped how we broke the work into milestones.
Contractor Project History
Contractors lacked a way to document past work. We solved this by letting them add projects to their profiles, auto-capturing data from completed Block projects, and creating homeowner-facing project pages.
Robust Reviews
The existing review flow was thin. We redesigned it to ask better questions, capture more specific homeowner feedback, and anchor each review to a real completed project. Reviews were also updated to be synthesized with AI for a quick read on contractor performance.
Project Gallery
We needed a way for homeowners to browse project data without it feeling like a directory. I anchored the data using a map to make location context immediately understandable and surface things like neighborhood, scope, and price range in a way that felt more immersive than tabular.
New Ways to Onboard
Once the project data existed, we could enable homeowners to save projects they liked and use those as a starting point instead of having homeowners answer a generic quiz. It gave people something to react to rather than something to fill out.
Details
My role: Product Design and Research Lead
Timeline: 2 months
Status: Live, shipped in 2025