AI Proposal Analysis

Problem

Comparing proposals is difficult and time consuming at scale.

Solution

An AI powered comparison that analyzes complex information, structures it, and layers in education from Block in order to provide homeowners with confidence.

One of the most common homeowner pain points we heard was that it was hard to compare proposals "apples to apples"

One of the most common homeowner pain points we heard was that it was hard to compare proposals "apples to apples"

different layouts

Renovation planners made sense of things, but that didn't scale

Renovation planners made sense of things, but that didn't scale

and early dashboard iterations required too much effort from contractors to work well

and early dashboard iterations required too much effort from contractors to work well

Outcome

We redesigned the homeowner experience with learnings from research, internal workshops, and AI capabilities.

We designed different sections so homeowners could digest information at a variety of altitudes, then used AI to extract data from the original documents. Proposals are complex. The goal wasn't to overly simplify, but rather make the complex data easier to navigate and understand.

Outcome

We redesigned the homeowner experience with learnings from research, internal workshops, and AI capabilities.

We designed different sections so homeowners could digest information at a variety of altitudes, then used AI to extract data from the original documents. Proposals are complex. The goal wasn't to overly simplify, but rather make the complex data easier to navigate and understand.

  • Overview

    Offers a quick comparison of cost and timing across options.

  • Highlights

    Identifies what's contributing the most to cost.

  • Scope Breakdown

    Provides a line by line analysis with price, education, and alerts.

  • Contractor Capabilities

    Compares your matches based on your project needs.

Overview offers a quick comparison of cost and timing across options.

Highlights identifies similarities and differences contributing the most to cost.

Scope breakdown provides a line by line analysis with price, education, and alerts.

Contractor capabilities shows how your matches compare based on your project needs.

Jenny, Block's homeowner facing AI agent, is also layered within the UI to answer questions, clarify details, and provide guidance on next steps.

Jenny, Block's homeowner facing AI agent, is also layered within the UI to answer questions, clarify details, and provide guidance on next steps.

Details

Role: Product Design Lead

Timeline: 3 weeks from kickoff

Status: Live, shipped in 2025